We have the luxury of many page views, so are trying a little experiment.

We previously used to have the FB Like badge on the page, but removed it after we found it could have quite an impact on the page being delivered quickly. Its performance seems to have increased over time.

Why this badge?
I feel the major advantage of this badge over others is that it shows the faces of your FB friends that like the page, so giving reassurance/encouragement to also connect.

Its placement, where there are usually adverts, could also encourage people to pay more attention to that space, rather then just assuming that it will be an advert there.

On a very low rotation we’re placing the Facebook Badge (generated here) in our top MPU slot.

We’ll monitor for any increase in FB Like/signup rates.